Abstract:

The study carried to evaluate the satisfactory level of customers for the consuming products of Ha Viet feed Company Limited in Phu Tho province, which was a basis to propose solutions to increase capacity to respond the demands of customers and step up the consuming of products. Investigating rely on questionnaire with 20 agents and 50 farmers and livestock farms who used the products Ha Viet Company Limited, the result of the study showed some major factors which influenced the satisfaction of customers were the quality of products, the price, the design, the services of sale and the attitude of sellers,… etc which affected the satisfaction of customers